Local Businesses Are Using Video

 

Use Video Marketing To Increase Customer Awareness. You can add a Call To Action (CTA) button to your video and with this New Feature we can now direct a visitor to call you directly or we can send them to your website offer.

 

Using video in your Social Media Marketing campaigns can help set you apart from your local competition. Providence business owners can take advantage of the lack of video marketing being done and in turn can capture a good portion of the market share.

 

Register To Win a Video Logo and Branding Package - Click Here for more information.

Local Marketing Company On Pace With The Digital Marketing Curve

 

Dot Com Secrets Providence? is on the forefront of what is needed and what is necessary to compete in the local digital marketing space. We have spent countless hours of time attending seminars and webinars trying to learn the latest marketing trends and now we have made it a priority that all employees must attend these training events.

As a company we have executed and implemented all of the 5 Biggest Digital Marketing Trends Making Waves in 2020.

 

ChatBots: We have recently added the AI ChatBot to our primary website allowing visitors to interact with us and get information to review until we are able to respond to their request.

 

Video: If you are not hiding under a rock you can see just how much we have included video in almost everything we do. We have even gone as far as creating a separate division that is dedicated exclusively to Video Marketing for local and small businesses. We are adding Holiday Video Packages to our services allowing your business to increase its online visibility, increase consumer interaction and increase sales.

 

For more information visit: DEM Video Productions

 

Single Click Search: More and more people are using their phones to communicate. Whether it?s texting a friend, watching a video or buying something from Amazon your mobile phone is always in your hand and in use (just look around) and that is why we build mobile responsive websites that make it easy for your potential customer to reach and interact with you whenever and wherever they are.

More to the point as a business you should have two different websites; one for desktop and the other for mobile. Let me explain?with a smaller screen on your cell phone it is important to get your message out as quickly as possible because of the limited attention span that people seem to have nowadays (and you know I?m right).

Put as much as you want on the desktop version because there is more real estate to view and interact with. That is one of the reasons we made the decision to work with companies that understand this simple fact. We can?t be responsible for little to no clicks on the mobile phone website if it looks like their desktop. You have to get to the point on mobile as soon as possible, collect their email and then re-target them at another time.

Content Engagement Tools: This subject matter encompasses everything we?ve been discussing so far. When you can deliver value to your customer in your video and then get them to continue the conversation on social media, you have captured their attention.

When you can get them to purchase something from you on their mobile phone while capturing their email to market to them later you have reduced marketing cost and created a platform allowing you to sell more stuff with a simple email marketing campaign.

Marketing as an experience: Well I have to tell you this is actually my favorite marketing strategy because it allows me to participate in my favorite activities?.Storytelling.

This could be the longest explanation but I will limit it to three subjects.

• I love to travel so I can share my vacation experiences with my audience in both picture and in video giving people a chance to see what I have experienced.

• Video Marketing allows me to create stunning video for both personal and business use which can then be shared on my social media platforms.

• I love to eat and I love good food with good friends so I am able to share both still pictures and video on my Food Blog.

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So as you can see we have been right here experiencing all of the newest technologies and strategies and applying them to all of our properties and we are able to share some of these strategies with our clients as well. It?s all a part of the service we offer because we know that our customers are our lifeline and without them we wouldn?t be.

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