Local Restaurants Using Social Media To Increase Business
Dining Out?s Bruce Newbury wrote a great article in the August 25th Edition of the PBN Magazine about technology and impact on the eateries in Rhode Island. He indicated that with social media more and more restaurants are busier because of the immediate impact a friend or a review can have on a business.
I would like to go one step further and say to those businesses that are not teaming with an overwhelming customer base that an Email or Text Marketing System may be just what you need to help increase business when you are slow throughout the day.
Consider your restaurant is slow between 4 and 7 because it is the time people are getting out of work or they are already sitting in traffic. Maybe someone is home with the kids going over homework waiting for you to come home so that supper can be served.
What if you had the ability to send a text or email directly to your customer?s cell phone telling them they could save 20% on their meal if they dine between 4 and 7pm today or they can get a free dessert with their takeout order of $15 or more.
Consider your customer sharing that information with 5 of their friends who share it with five of their friends. How quickly do you think your restaurant will fill up or how much business you would have picked up on take out or call ahead orders.
Every business should consider building their own marketing list because it will cut down on the amount of money you spend on your offline marketing and every business should consider our innovative Text & Email Marketing System because it will help you stay engaged with your customers.
What is the difference between the two? Several years ago I would say ?Nothing Really?, but that is not true today. The two have very different approaches, but use the same concept and strategies and local searches are now Geo-targeted for specific keyword phrases which search your general vicinity based on GPS coordinates.
Local Internet Marketing is drilling down to the local business. Building a solid foundation if you will and building up from there. Most businesses started the other way around ? with a website or Facebook Page, but without web presence first and neglecting the customer base right here in our own backyards.
You already know about the GPS built into every cell phone, tablet and notebook. Well on your desktop your IP address helps give your location and that is why whenever you do a search on your computer, cell phone, tablet or notebook it will give you businesses in your local area or general vicinity.
There are 2.6 Billion local searches each month and 30% of those searches contain City, State and Zip Code which gives your location. We call it a citation source which is simply a mention of your business?s information, such as your name, address, and phone number (NAP).
You have New Customers searching the web right now for your products and services, but they can?t find you because you are invisible to the local search your customer is doing.
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Having varied citation sources across the web demonstrates your business as a leading authority in your industry, and search engines like Bing, Google and Yahoo consider this when determining local search results.
If they are your customers now then they would search for your business name or have you saved in their favorites, but your potential new customer is not searching your name because they don?t know you exist; they are searching by topic, product, city or state.
Our team will submit your business information to high quality citation sources relevant to your industry to help improve your local presence for a chosen keyword phrase.
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*You can be on the first page of Google in 60 days based on a selected set of keywords and a Local Directory Package. All based on your individual needs.