What is the difference between the two? Several years ago I would say “Nothing Really”, but that is not true today. The two have very different approaches, but use the same concept and strategies and local searches are now Geo-targeted for specific keyword phrases which search your general vicinity based on GPS coordinates.
Local Internet Marketing is drilling down to the local business. Building a solid foundation if you will and building up from there. Most businesses started the other way around – with a website or Facebook Page, but without web presence first and neglecting the customer base right here in our own back yards.
You already know about the GPS built in to every cell phone, tablet and notebook. Well on your desktop your IP address helps give your location and that is why whenever you do a search on your computer, cell phone, tablet or notebook it will give you businesses in your local area or general vicinity.
There are 2.6 Billion local searches each month and 30% of those searches contain City, State and Zip Code which gives your location. We call it a citation source which is simply a mention of your business’s information, such as your name, address, and phone number (NAP).
You have New Customers searching the web right now for your products and services, but they can’t find you because you are invisible to the local search your customer is doing. Get Your Business Listing <<<Click Here Now>>>
Having varied citation sources across the web demonstrates your business as a leading authority in your industry, and search engines like Bing, Google and Yahoo consider this when determining local search results.
If they are your customers now then they would search for your business name or have you saved in their favorites, but your potential new customer is not searching your name because they don’t know you exist; they are searching by topic, product, city or state.
Our team will submit your business information to high quality citation sources relevant to your industry to help improve your local presence for a chosen keyword phrase.
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*You can be on the first page of Google in 60 days based on a selected set of keywords and a Local Directory Package. All based on your individual needs.
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